Internet companies will be able to make more money if they allow bespoke packages

Most of the “packages” have very little options to choose from. This came to my mind while exploring the various offers at wufoo.com because I was thinking of using one of their forms on TechBakBak.com, my technology blog. Either they have a free option or straight away you have to opt for an-almost-$15/month package. In the free package you can use three forms with 100 entries (the contact form can be submitted 100 times). Suppose you want to use more than three forms, let’s say you want to use 5 forms;you have to upgrade to a package that gives you 10 forms whether you need 10 forms or not. What happens?

Either the person abandons the idea and somehow manages with the existing three forms or he or she moves on to another service. After all, another online contact form service is just a Google search away.

Similarly, I wanted to use Wise Stamp — the service that allows you to use professionally-created email signatures. They have a free package and then suddenly the next package is $4/month, billed annually. So if you want to use the next available package (other than the free package) you have to shell out $48. On Twitter I asked them if I could opt for a monthly payment package and they said I couldn’t. It HAD to be an annual subscription. There is no middle path. I just wanted to try out an upgraded package but I didn’t want to spend $48 especially when I wasn’t sure whether I would be using the service for a complete year or not.

The same is the case with Dropbox. You either use the free service or you jettison to an almost $10/month 1 TB account. What if I’m never going to go beyond 500 GB?

I don’t understand why they offer fixed packages when it is so easy to let people have custom packages, especially concerning digital products. Dropbox should be able to provide packages at least per 100 GB, if not less. Similarly, Wufoo can charge per form.

Given the available technology, I wonder what’s stopping these technology companies from letting people have bespoke packages rather than giving them fixed packages. Wouldn’t this fetch them more customers?

Or am I mistaken somewhere?

I don’t care much about being politically correct. Things are just right or wrong and yes, sometimes there are grey areas in this is why we write, don’t we?

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